With more and more people shopping online and doing research before they purchase, it’s become imperative that companies understand the importance of marketing online. When you effectively market to your audience online, you can scale your business to new heights. Continue reading below to see why digital marketing is important and how successful marketing can lead to more business.
Everyone Is Online
According to Statista.com, there are over 4.54 billion people online; that’s almost 59% of the global population. Not only do more people buy online, but they also do considerable research before they purchase things now. They look for the best deals, closest brick-and-mortar stores, and look for the best option to fit their needs. In fact, 95% of internet users don’t go past the first page of their Google Search. If you’re not online, you’re missing out on thousands of potential clients.
Communication
Traditional advertising is a one-way street, where only the consumer gets annoyed at your campaign. When you create an online site, brand, and persona, you can connect with your audience. By being online, you allow clients to contact you. You don’t have to search for them, as they are searching for you.
Specific Targeting
Did you know when you advertise on Facebook and other sites, you can select the demographic you want your ads to show? The best marketers will determine not only who your core audience is, but also the best potential customers for you. A great marketing team can personalize ads to your specific demographic to reach them in ways you might not have been able to before.
Increase Your Brand Visibility
If you want more people to know who you are, you have to be available online. The bottom line is people need to be able to reach you on all social media platforms and on Google. The best marketers engage with consumers and can expand your reach for miles. Studies show that when people see your brand and logo, more often, they trust your brand more.